Specs go right under the product name
Few people read a product page to the end. Most swipe through the images quickly, checking only whether this is the thing they were looking for. So specs do not belong in a description box further down — they go immediately after the product name. Size and material should be visible before the second scroll.
A safe order is size → material → what is included → cautions, because that is the order buyers wonder about. First whether it fits their desk or bag, then how it will feel and hold up, and last what else comes with it.
Four things that apply to everything
Whatever the item, do not leave these four blank.
- Size — always with units. 10 × 20 alone could be cm or mm. If it is unclear which side is which, spell it out: 10cm wide × 20cm tall.
- Material — not just the broad category. Give thickness or paper weight too. The same acrylic at 2mm and at 5mm are completely different objects in the hand.
- What is included — what is actually in the package. Whether the stand base, the chain or the packaging is included or sold separately belongs here. This is the single most asked-about item.
- Cautions — cutting tolerance from handwork, color differences between monitors, remove-the-film notices. Saying it up front reduces exchange requests.
Acrylic stands
An acrylic stand is a body plus a separate base, so listing one size guarantees a follow-up question.
| Item | How to write it |
|---|---|
| Body size | Width × height. If the total height with the base differs, give that too. |
| Thickness | 3mm is the most common. 2mm is lighter and cheaper but bends easily; 5mm feels solid but costs more. |
| Base | Included or not, and how many. Large stands sometimes use two. |
| Printing | One side or both. The material is see-through, so without this note the real thing looks different from what people expected. |
| Protective film | A note that film is on both faces and should be peeled off. Skip it and you will get messages saying the surface looks cloudy. |
Example — Body 7 × 12cm (13cm tall with base) · 3mm acrylic · printed both sides · 1 base included
Acrylic keyrings
With keyrings the attachment shapes the impression. The same artwork on a ball chain and on a lobster clasp are used differently.
- Size — measure the acrylic body without the attachment, and add the total length in parentheses if people are likely to wonder.
- Attachment type — ball chain, split ring or lobster clasp. For someone planning to hang it on a bag, this matters more than the size.
- Attachment color — silver or gold. Some people choose based on whether it suits the artwork.
- Thickness and printed sides — same as for stands. 3mm is the standard for keyrings.
Example — Body 5 × 5cm (7cm including chain) · 3mm acrylic · printed both sides · silver ball chain
Postcards, posters and other paper goods
For paper, people care less about size than about what the paper is like. At the same size, thin stock and thick stock feel like entirely different products.
| Item | How to write it |
|---|---|
| Format | 100 × 148mm is the standard postcard. State the numbers whenever you depart from it. |
| Paper weight | In g or g/m². Postcards usually sit between 200 and 300g. Higher means thicker and stiffer. |
| Paper stock | Name the paper. Mention the finish too — matte or gloss lamination. |
| Printed sides | One or both. For postcards, say whether the back has an address area. |
Example — 100 × 148mm · 250g coated stock · matte lamination · printed one side
Stickers
For stickers the key question is how they are cut. Whether they peel off individually or sit together on one sheet changes how they get used.
- Cutting — kiss-cut leaves the backing intact so pieces peel off one at a time; die-cut means fully separated singles. If they are printed but not cut, say so.
- Sheet size and individual size — for a sheet with several designs, give the sheet size and the count; for singles, the size of each.
- Material — coated paper, synthetic (tear-resistant), holographic, transparent. People ask about water resistance often, so state it when the stock is waterproof.
- Adhesive — permanent, or removable so it can be peeled off again. This matters to anyone putting them on a laptop or a tumbler.
Example — Sheet 10 × 15cm · 8 designs · waterproof synthetic stock · kiss-cut
Button badges
Badges have simple specs, but the diameter is the product. 58mm is the most common, with 44mm and 32mm also in regular use.
- Diameter — in mm. When you sell several sizes, list them as separate options.
- Back type — a pin is the default, but magnets, clips and mirrors exist too. Always state anything other than the default.
- Surface — gloss or matte. Mention a holographic film if you used one.
Example — 58mm diameter · pin back · gloss finish
What people leave out
If you listed the specs and questions still keep coming, one of these is usually missing.
- Cutting tolerance — any process with handwork in it varies by a millimetre or two. Saying so in advance reduces exchange requests.
- Color differences — screens make color with light, print makes it with ink. They cannot be made to match, so say it up front.
- Quantity — a set or a single. If several appear in the photo, the count is mandatory.
- When it ships — if it is made to order and takes time, put that next to the specs. Further down, people miss it.
Building the spec block in makeinfo
Specs read better as a list than as prose, because the eye can only skim when the labels and values line up on the left. Add a block and use snapping to align the left edges — no measuring required.
Set the text size against a phone screen. Product pages are mostly read in the hand, and building against a desktop display regularly produces text that turns out too small to read. When you are done, open it on a phone and check that the spec lines are legible.
If you will reuse the same format across products, save a project with the spec block already built as a full PNG. A makeinfo full PNG carries the information needed to keep editing, so for the next product you open that file and change the values.